World Mental Health Day and to shine a light on improving health and wellness within its communities, Blue Cross Blue Shield of Massachusetts (“Blue Cross”) is offering free Bluebikes rides on Sunday, Oct. 10.In recognition of
Complimentary trips will be available across the Bluebikes system’s 11 municipalities, including Arlington. Blue Cross is the title sponsor of Bluebikes, a publicly owned bike-share managed by municipal staff.
Research continues to demonstrate a link between biking and mental health. A survey by Cycleplan found that 75 percent of people noticed an improvement in their mental health upon taking up biking, with 45 percent realizing improved sleep patterns, which can help reduce anxiety and depression.
'Prioritize our mental health'
“As we continue to experience heightened anxieties from the ongoing impact of the pandemic, it’s important for all of us to prioritize our mental health,” said Jeff Bellows, vice president of corporate citizenship and public affairs at Blue Cross, in an Oct. 6 news release. “We’re excited to recognize World Mental Health Day through our Bluebikes sponsorship by offering free rides, encouraging everyone across Metro Boston to get outside and experience the full benefits of biking.”
For the second consecutive year, riders can take advantage of free two-hour Bluebikes trips any time during World Mental Health Day by downloading the Bluebikes app on a mobile device and selecting “Get a Pass.”
The initiative includes a “Take a ride, Give a ride” offer, courtesy of the health plan. Any rider who takes a Bluebikes trip on World Mental Health Day will receive a free pass to share with a friend, reinforcing the importance of supporting and reaching out to those who may be struggling with their mental health.
Riders will receive a code for the free pass via email during the week of Oct. 11.
Blue Cross is in the fourth year of a six-year Bluebikes title sponsorship, which launched in May 2018. Through its partnership with the municipal owners of Bluebikes, Blue Cross continues to support system growth and accessibility, including station expansions, upgrades, and additional bikes.
For more information about Bluebikes, visit bluebikes.com.
Blue Cross Blue Shield of Massachusetts (bluecrossma.org) is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston.
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This news announcement was published Wednesday, Oct. 6, 2021.