YourArlington

Arlington advertisers:  New ad formats |   April hits miss, but they'll be back

To E. Arlington businesses: Deal to ease sidewalk work


Commission of Arts and Culture calendar  

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YourArlington.com is a website devoted to local news and information about Arlington. Managed by Bob Sprague, a former editor of The Advocate who has worked at the Globe and Herald, YourArlington is a growing news resource for our town.

From December 2006, when it launched, until now, the site has seen its unique visitors expand -- from 4,499 in January 2008 to 26,643 in September 2014 -- by far, the site's highest number ever. The second highest number was recorded the next month, 21,618.

These serious surfers seeking Arlington news also could be viewing your advertisement.

YourArlington would like to help you use this effective way of reaching local customers by offering opportunities to advertise via online ads. To advertise, reach the publisher here >>

The site had record traffic in September 2014, kept pace in October and was back on track in December, with the site's third highest count. In February, as snow fell, surfers clicked, with the site's fourth highest count of unique visitors -- and more than 1 million hits.

Reaching Arlington, Medford and Cambridge

YourArlington, InsideMedford.com and Cambridge Day partner to provide advertisers an audience in communities having a total population of more than 200,000 people. Combined, all three websites in 2014 reached an estimated 80,000 unique visitors monthly. A discounted rate is available to advertise on YourArlington, InsideMedford and Cambridge Day.

Here are some new ad formats to consider >>

Interested? Contact Publisher Bob Sprague here or call 781-641-4490.

Hits for the past six-plus years ...

Month Unique visitors Number of visits Pages Hits
Jan. '08 4,499 13,258 59,762 677,810
June '08 5,974 14,174 96,892 1,382,751
Mar '09 6,360 18,390 207,705 2,733,454
Nov. '10 8,425 24,585 229,504 2,325,867
May '11 7,555 25,412 229,900 2,608,777
April '12 16,261 40,781 261,630 2,132,809
Oct. '12 13,043 43,491 552,979 2,943,964
Dec. '12  14,220 42,718  506,612 1,798,755
April '13 17,161 50,169 330,024 1,170,781
May '13 18,257 54,156 474,951 1,930,312
June '13 16,171 48,980 387,418  2,212,974
Sept. '13  16,829  42,427  399,360 1,791,300
Dec. '13 15,892 54,434 251,647 651,760
Jan. '14 13,352 41,156 191,707 673,634
Feb. '14    11,416  
 31,922  149,708 523,594
March '14 14,210
44,600
156,582
669,941
April '14 18,621 62,910   246,426 655,859
May '14 10,899 51,409   234,761
320,455
June '14 18,835  60,889   208,277 301,676
July '14 16,492  51,062   164,541
254,857
Aug. '14  19,817  60,976   177,373 280,469
Sept. '14 26,643 81,838   271,223 421,042
Oct. '14 21,618 66,758  217,173 253,807
Nov. '14 15,901 50,111 168,994 180,958
Dec. '14 21,538  75,1402  77,009 732,264
Jan. '15 15,050 51,386 182,77 636,100
Feb. '15 20,971 66,613 340,553 1,053,885
March '15 19,512 64,461 441,502 462,425
April '15 14,694 50,089 311,206 327,746

To be an advertiser on YourArlington, you are invited to register. To do that, follow these click here >>

Learn about the sizes and positions of ads and their rates, as well as our policy here >>

When you advertise with YourArlington, you will have the benefit of Broadstreet, which includes a tracking system that provides details about how often surfers click on your ad. Newspaper companies may claim a certain number of readers. An online news site provides an exact accounting.


This page was created in 2006 and updated April 1, 2015.

ZHEN RUAN CHUAN: May Photos

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YOUR VIEW: This site's only blog

  • Film reviews logo

    Review: ‘Felix and Meira’: Their love is unorthodox, but that’s not interesting enough on its own

    This review by Allyson Johnson was originally published by Cambridge Day, a YourArlington partner, and is republished with permission.  Moving along monotonously, “Felix and Meira” is frustratingly little more than snapshots of two characters, forcing the audience to fill in the blanks. Despite a confident director, well-framed cinematography that uses natural surroundings and strong performances from the leads, the film only hints at what it could be. ...

  • Mass. Ave. Corridor logo

    Planting an idea: Sidestepping Mass. Ave. project

    Unfinished planters in Capitol Square, May 26, 2015. Finished planters awaiting plants in from front of Giles. Is your business directly affected by the sidewalk work underway as part of the Mass. Ave. project in East Arlington? If so, YourArlington provides a way to get customers to move around the obstacles and head into your business. We see those planters going in. We see the lack of pavement. We feel your pain. While this project affects you, please send information about your business for publication at this link >>  That includes name, address, information about any sale and contact information (name, phone or email). Put "Sidewalk issues" in the email's subject line. Some Capital Square businesses with news blurbs published under this program include Artbeat, 13Forest and Drum Connection. What about yours? Stay up-to-date about the Mass. Ave project here >>And here >>  This promotional announcement was published Thursday, May ...

  • 2015 AIFF logo

    Film-fest founders stretch between town, city

    I have supported the Arlington International Film Festival since it began, in 2010. I continue that support even after the founders announced last January they were moving the annual showcase of independent films from around the world to the Kendall Square Cinema, in Cambridge. That relationship didn't keep me from asking questions, as reflected in this January report about why the festival is moving.  Those questions and answers did not prevent me from being, in March, a financial supporter of the 2015 festival's poster contest.  But it's clear that organizers April Ranck and Alberto Guzman are walking a tightrope. They have taken the festival toward a potentially wider audience in the city next door while trying to keep their connections to the town. ...

  • Minteman High School logo

    Minuteman school plans advance, but what are their chances?

    First, some unsurprising news about plans to rebuild Minuteman High School, and then some opinions about that interspersed among the news nuggets. The Minuteman School Committee on Tuesday, May 19, endorsed construction of a new school as its "preferred option." According to a school news release, that option aims to address current facilities issues; creates an educational environment that best meets the needs of students, teachers and employers; and ensures continued accreditation. The committee also authorized Skanska USA, its project manager, to submit supporting documentation to the Massachusetts School Building Authority by June 11. The committee’s vote follows a May 11 recommendation, also expected, to build a new school from the Minuteman School Building Committee. ...

  • Arlington Cultural Council logo

    Arts survey open until June 30

    Elisabeth Taylor, who provides publicity for the Arlington Cultural Council, invites the public to take its triennial community input survey. First, some background ... Every three years the Massachusetts Cultural Council asks its 329 local Councils to seek community input about how to set grant-funding priorities. Over the past three years, the Arlington council has funded such engaging projects as "A Night at the Tower" by Luminarium Dance Company, "Chairful Where You Sit" by Arlington Public Art, the Winfred Rembert Artist-in-Residence program at Arlington High School and on May 16 "Art.Food.Community" with Arlington EATS. ...

  • Arlington Alive! Logo

    Block party: I'm a sponsor, and you?

    UPDATED, May 19: The Arlington Alive Summer Arts Block Party, to be held from noon to 5 p.m. Saturday, June 20, offers opportunities to businesses for sponsorships and visibility. See news story >> If you are a musician, performer, artist, author or artisan and would like participate, or a business owner interested in available sponsorships, visit the party website or read below. YourArlington's publisher has paid for the $250 sponsorship and will have a table at the event plus some surprises. See you there. Here are the details for everyone: Press last year included three "best bet" picks in The Boston Globe, weeks of articles in The Arlington Advocate and a story promoting the event for two months at YourArlington.com. The Arlington Alive website featuring our sponsors' logos and links had more than 2,500 unique visitors and was linked to by more than 70 websites. ...

  • real estate logo

    'Prophet of property' reports numbers since May 11

    Adam Rosenbaum, a Realtor for Century 21 Adams, Arlington Heights, reports about properties in Arlington since Monday, May 11: On May 15, he reported that Arlington had 30 new listings. The breakdown is 20 singles, nine condos and one multifamily. Your fearless prophet of property predicts that 17 of 30 will have signed contracts by Wednesday, May 20.  For comparison, he reportes: 11 new listings in Belmont 16 new in Watertown 20 in Cambridge 28 in Somerville On May 14, he reported that he had again picked the exact number of new properties that have gone under agreement since Monday, May 4. He had predicted that 11 of 18 properties would have signed contracts by today. "And I was right, on the proverbial nose. Maybe I'll buy a couple of lottery tickets," he wrote. For a free market evaluation, contact Rosenbaum at 617-694-8553. An earlier perspective Grant Gibian, an Arlington Realtor who works for Coldwell Banker Residential Brokerage, looks at Arlin ...

  • Art Rocks Spy Pond logo

    Spy Pond exhibit: ingenious, untaxing

    A REVIEW Precinct 15 member Sean Harrington complained on Town Meeting's last night May 11 that he pledged no allegiance to paying for public art with taxpayers' money. Except for using taxes, he gave no specific reason for his opposition to Arlington Public Art's seeking $12,000 to begin the process to place sculptures along Mass. Ave. in East Arlington. Western civilization has a long tradition of using public funds to pay for public art, dating long before the stars and stripes waved above our land. I suggest Harrington read some history. Better yet, and likely more convincing, go over to Spy Pond Park and see "Elements" -- works by 12 artists on display near the water's edge for all of May. ...

  • Feast of the East, 2008

    Artisans, vendors: 17th Feast of East wants you

    Diane Buxton, owner of Luv and Other Gifts in East Arlington, provided the following call to artisans and food vendors for the 17th annual Feast of the East, set for Saturday, June 13, from 11 a.m. to 3 p.m.: Calling all restaurants, food vendors, all artisans, crafters, buskers and community groups. All are invited to be part of Feast of the East, where restaurants, stores, artisans and community groups come together to celebrate East Arlington with food, music, art activities, entertainment and special promotions. Sell, sample, and promote your food products and services during this fun event. Sign up now to be included in all publicity. Applications are available here or can be picked up at Artbeat, 212A Mass. Ave., next to the Capitol Theatre. This appeal was published Saturday, April 25, 2015.  ...

  • Suggested Study area. the area of impact extends well beyond the map's borders, making residents of adjacent areas stakeholders in the study process.

    Neighbors in Cambridge eye Alewife, development

    Suggested Study area. the area of impact extends well beyond the map's borders, making residents of adjacent areas stakeholders in the study process. The following post titled "Citywide Plan to Focus on Alewife Area First" was published by the Fresh Pond Residents Alliance and is republished with permission. The group has concerns similar to those opposing the plan at the 17-acre Mugar site in East Arlington: The citywide master planning process is now underway. The first step in the 3-year process is an RFQ (Request for Qualifications) for a scope of services and deliverables from the to-be-named planning consultant. The Community Development Department, which is overseeing the plan, released a draft RFQ and invited the community to send comments by May 8. Here are comments the FPRA officers submitted. Our comments address the Alewife Study, which has been promised as an early phase/first area of focus of the citywide plan. The final RFQ will be issue ...

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