YourArlington

Commission of Arts and Culture calendar  | Artists' calls: Rock Spy Pond  | Transformer boxes

 

Arlington advertisers: New ad formats | December hit count 3rd highest

 

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YourArlington.com is a website devoted to local news and information about Arlington. Managed by Bob Sprague, a former editor of The Advocate who has worked at the Globe and Herald, YourArlington is a growing news resource for our town.

From December 2006, when it launched, until now, the site has seen its unique visitors expand -- from 4,499 in January 2008 to 26,643 in September 2014 -- by far, the site's highest number ever. The second highest number was recorded in October, 21,618.

These serious surfers seeking Arlington news also could be viewing your advertisement.

YourArlington would like to help you use this effective way of reaching local customers by offering opportunities to advertise via online ads. To advertise, reach the publisher here >>

The site had record traffic in September, kept pace in October and was back on track in December, with the site's third highest count. 

Reaching Arlington, Medford and Cambridge

YourArlington, InsideMedford.com and Cambridge Day partner to provide advertisers an audience in communities having a total population of more than 200,000 people. Combined, all three websites in 2014 reached an estimated 80,000 unique visitors monthly. A discounted rate is available to advertise on YourArlington, InsideMedford and Cambridge Day.

Here are some new ad formats to consider >>

Interested? Contact Publisher Bob Sprague here or call 781-641-4490.

Hits for the past six-plus years ...

Month Unique visitors Number of visits Pages Hits
Jan. '08 4,499 13,258 59,762 677,810
June '08 5,974 14,174 96,892 1,382,751
Mar '09 6,360 18,390 207,705 2,733,454
Nov. '10 8,425 24,585 229,504 2,325,867
May '11 7,555 25,412 229,900 2,608,777
April '12 16,261 40,781 261,630 2,132,809
Oct. '12 13,043 43,491 552,979 2,943,964
Dec. '12  14,220 42,718  506,612 1,798,755
April '13 17,161 50,169 330,024 1,170,781
May '13 18,257 54,156 474,951 1,930,312
June '13 16,171 48,980 387,418  2,212,974
Sept. '13  16,829  42,427  399,360 1,791,300
Dec. '13 15,892 54,434 251,647 651,760
Jan. '14 13,352 41,156 191,707 673,634
Feb. '14    11,416  
 31,922  149,708 523,594
March '14 14,210
44,600
156,582
669,941
April '14 18,621 62,910   246,426 655,859
May '14 10,899 51,409   234,761
320,455
June '14 18,835  60,889   208,277 301,676
July '14 16,492  51,062   164,541
254,857
Aug. '14  19,817  60,976   177,373 280,469
Sept. '14 26,643 81,838   271,223 421,042
Oct. '14 21,618 66,758  217,173 253,807
Nov. '14 15,901 50,111 168,994 180,958
Dec. '14 21,538  75,1402  77,009 732,264

To be an advertiser on YourArlington, you are invited to register. To do that, follow these click here >>

Learn about the sizes and positions of ads and their rates, as well as our policy here >>

When you advertise with YourArlington, you will have the benefit of Broadstreet, which includes a tracking system that provides details about how often surfers click on your ad. Newspaper companies may claim a certain number of readers. An online news site provides an exact accounting.


This page was created in 2006 and updated Jan. 1, 2015.

YOUR VIEW: This site's only blog

  • PMA logo

    Local action pushes issue of corporate rights to state

    The following letter to the editor was written by Gina Sonder, who is the 2014 Arlington coordinator of Pass Mass Amendment, an effort to amend the state Constitution. The letter responds to an editorial in The Arlington Advocate titled "Stepping up for 'the people,' published Jan. 22, 2015.  A version of the editorial is online. I would like to bring your attention to a piece of legislation, filed in the Massachusetts Legislature by our own Senator Kenneth Donnelly and Representatives Dave Rogers as well as Paul Mark, which directly address corporate rights and money as speech. SD 1311 and HD 2599 were inspired by the language proposed by Pass Mass Amendment [PMA], a grass-roots citizens' ballot initiative petition committee. PMA proposes to amend the Massachusetts Constitution to clarify that: ...

  • When Town Hall is crowded ...

    Absent -- without voters' leave

    When Town Hall is crowded ... I reserve sustained applause for all Town Meeting members who show up to engage in public discussion and votes about Arlington's issues. As tedious and time-consuming as some of the discussion can be, your work toward a vote, and the vote itself, are welcome. Nay, more than that -- showing up is essential in our town's representative democracy. By far, the greatest majority of our elected Town Meeting members are present each spring Monday and Wednesday nights, from 8 until 11, at Town Hall. What about the persistent absentees? As documented in this news story about Town Meeting attendance, those who responded to questions about their absences have their reasons. ...

  • EALS logo

    Bikeway-Lake: Would a traffic light help?

      The following discussion, provided by Phil Goff and Chad Gibson, co-chairs of the East Arlington Livable Streets Coalition, was included in the group's Wednesday, Jan. 21, newsletter, titled "Will a traffic signal at the Minuteman/Lake St crossing improve or degrade safety?" For those who may not have heard, the town's venerable Transportation Advisory Committee (TAC) has issued a preliminary study on the impacts that a new Lake Street traffic signal at the Minuteman pathway crossing would have on traffic flow and path user safety. TAC will summarize its analysis report to the Board of Selectmen (BOS) at the BOS meeting next Monday, Jan. 26, at 7:15 p.m. [Because of the blizzard, this meeting was rescheduled to Monday, Feb. 2, at 7:15 p.m.] The TAC report recommends that the BOS form a Design Review Committee to oversee the placement and design of a full traffic signal at the Minuteman Crossing, to be coordinated with the Brooks Ave. signal. The series of recom ...

  • Martin Luther King Jr.

    Review: How Arlington celebrates King's life

    One participant's view of a town tradition King My wife and I have been attending Arlington's celebration of Martin Luther King's life for two decades. We recall fondly the elbow-to-elbow affairs in the basement at the First Baptist Church. Pushed together with people you did not know but would soon come to know, the annual January occasions began the evening as neighborly get-togethers. After supper, we'd head upstairs to the sanctuary, and a choir would remind that the occasion was in part religious. After all, the slain civil-rights leader had been a preacher. So the evening called for the rhetoric of remembrance -- hopes sought, gains made, progress yet to occur -- and speakers rarely disappointed. Some even made news, as in 2006, when Deval Patrick spoke, foreshadowing the silky phrases we would hear after he became governor. Poet Afaa Michael Weaver recalls his younger years. In the years since the event moved to Town Hall, the committee that organizes the celebratio ...

  • Basketball logo

    Loser's view: What historic loss teaches

    As I write, the Spy Ponder boys are unbeaten after their first nine games. Many of their wins have been decisive. Enjoy the run while it lasts, and remember it well. I have no such memories. I played high school ball on a team that set a standard for appalling play. In two years, the teams on which I dribbled lost 34 times. A typical loss was 100 to 40 or so. A typical win? None really. We won twice, close games against the same "artistic" kids from New Hope, Pa. Why were we so bad? It was not for lack of effort. ...

  • Model UN logo

    Jazzy fund-raiser held as teen Model U.N. Group needs help

    The following was submitted by Julia Ruderman, a member of ARMUN for a second year, a resident of Arlington and a junior at Minuteman. The Arlington Regional Model United Nations Program (ARMUN) invited the public attend "An Evening of Festive Entertainment," held Saturday, Jan. 17, in the Fellowship Hall of Calvary Church, 300 Mass. Ave. The evening featured a local-youth jazz band led by vocalist Claire Dickson and bassist Dan Klingsman, joined as well by Ezra Morrison on Clarinet, Kevin LeFleur on guitar, Michael Morrissette on piano and Aaron Colonnesse on drums. ...

  • Film reviews logo

    Review: 'American Sniper': Clint’s a good shot, but what about man behind scope?

    This review by Tom Meek, a writer living in Cambridge, was originally published at Cambridge Day, a YourArlington partner, and is republished with permission. His reviews, essays, short stories and articles have appeared in The Boston Phoenix, The Rumpus, Thieves Jargon, Film Threat and Open Windows. He is a member of the Boston Society of Film Critics and rides his bike everywhere. You can follow Tom on Twitter @TBMeek3 and read more at TBMeek3.wordpress.com. It’s pretty amazing the quality of films Clint Eastwood has been belting out as he sails well past the octogenarian mark, not just because he’s making movies at that age, but because of the ambition and scope of those films. “Invictus” (2009) took on the shifting tides of apartheid in South Africa, “J. Edgar” (2011), the biopic of America’s long-standing top dick, spanned eras and presidential regimes as America was shaped during the mid-1900s – and then there was the ill-fated but well-intentioned musical “Jersey Boys” (2014) ...

  • Rotary Club logo

    Brrrr: but it's a good cause Saturday

    Want to receive a photo of School Committee Chairman Bill Hayner in a Speedo freezing his tush off? You can, if you donate to a worthy cause -- eradicating polio. "Remember, everyone who sends a donation gets a picture of me coming out of the water," Hayner write in an appeal seeking donations. He adds with tongue in cheek: "If it is a substantial donation, I won't send the picture." Hayner is among those supporting Rotary District 7930 of Arlington, participating in its fifth annual Polar Plunge on Saturday, Jan. 31, at Long Beach in Gloucester at 11:15 a.m. ...

  • YA logo

    Your letters wanted ... about anything

    Do you have a passionate opinion about an Arlington issue? We know you have emotions, but can you support your beliefs with facts? The general election is over, but opinions don't stop. Let the public know what you think. Right here. You may submit letters of any length to YourArlington. You're not restricted by any word limit, as you are in The Advocate. You may send letter in three ways -- by email to sprague.bob [at] gmail.com,  or by a plain-text file copied and pasted at Send News or here >> ...

View more featured blog entries

Zhen Ren Chuan: January Photos

  • 1ZRC

    Adults practicing Bagua Yue.

  • 2ZRC

    Emile and Lucas (Juniors) get their belts.

  • 3ZRC

    Iron Palm and Speed Bag training.

  • 4ZRC

    Jasmyn (Children's age group) gets her Belt.

  • 5ZRC

    Juniors during Deep Breathing.

    .

  • 6ZRC

    Nick passes his 6th Stripe Test.

  • 7ZRC

    Rivka passes her 2nd Stripe Test.

  • 8ZRC

    Vivek gets his belt (Advanced Children).

  • 9ZRC

    Zhen Ren Chuan wants to hear from you. Click here >> This photo series is an advertisement.

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